We buildand we create

For the futuregenerations

The construction industry has a responsibility to build more sustainably. We take that responsibility seriously.

Sustainable construction isn’t just about new bricks, new methods, or forward-thinking architecture – it’s about people. It’s about showing respect for each other, for nature, and for the future. We don’t just build with bricks. We create comfort. We create joy. We create the feeling of home. Not just for us today, but for the generations to come.

As a consulting producer of bricks and clay products, we understand that our work with bricks impacts the environment. We are not blind to that. However, bricks are unlike other building materials. Bricks are near-permanent products designed to endure with minimal maintenance – a responsible choice that lasts a lifetime.

Therefore, our vision goes beyond political agreements and energy targets. Our goal is to create the world’s most responsible products for sustainable construction – brick products that add value to both present and future generations.

The environmental aspect

The production of building materials impacts the environment – and bricks are no exception. However, over time, bricks create a positive balance both economically and environmentally.

When we build with bricks, we build for generations. A brick’s lifespan often exceeds that of the building itself, and even after many years, the dismantled bricks can be given new life in new construction projects. The ability to recycle old bricks reduces the need for extracting new raw materials and significantly reduces the overall environmental impact.

Recycling bricks from demolished buildings for the production of new bricks is an example of how we can work with circular thinking in construction. By recycling materials, we reduce the CO₂ emissions typically associated with the production of new bricks. At the same time, we preserve the resources already in circulation and minimise the amount of construction waste.

An extremely long lifespan

The natural robustness of bricks means they can withstand the ravages of time, climate impacts, and years of use without losing their functionality or aesthetic value. In its purest sense, this means that buildings constructed with bricks require minimal maintenance, further reducing their environmental footprint in the long run. It also means that the CO₂ emissions from brick production can be spread over their extremely long lifespan, making them a long-lasting and responsible solution.

Bricks’ ability to be recycled fits perfectly into an era where the focus on the environment and sustainability is only growing. Their circular potential allows for the preservation of architectural quality and historical value – and ensures a future with less resource consumption and less waste.

By choosing bricks as a building material, we are not just choosing strength and beauty – we are also choosing a solution that takes responsibility for the environment and future generations.

The economic aspect

Imagine a building material that not only lasts for decades but also can be reborn in new forms and functions long after its original purpose has been fulfilled. Bricks are exactly that – an economic benefit that demonstrates its value over time and reinvents itself, continuing to deliver value when other materials have served their purpose.

Lower costs

Their impressive lifespan of over 100 years makes bricks one of the most durable choices on the market. This means lower maintenance and repair costs, resulting in financial savings for the owner. And when a building eventually reaches its end, the bricks do not remain as waste but as a resource that can be recycled for new projects.

The recycling potential creates savings on raw materials and reduces costs related to demolition and disposal. At the same time, it opens the door to strengthening the circular economy, where the value of materials is preserved and extended. And, of course, they are beautiful to look at – year after year, generation after generation.

The social aspect

Respect for future generations is not only about economics and environmental impact. It’s also about the social dimension – how we design homes in a way that is good for our well-being our health.

Homes built with bricks stand out due to their ability to create a stable indoor climate. Heavy materials like bricks naturally regulate heat and cold, ensuring that the building’s temperature doesn’t fluctuate drastically during cold winter months and hot summer days.

Bricks also contribute to a healthy indoor climate by effectively regulating humidity. They absorb excess moisture and release it again when the air becomes dry. This reduces the risk of mould and improves air quality – which is especially crucial in homes and institutions where people spend many hours each day.

We build for people

On a social level, bricks with a long lifespan support the idea of responsibility and well-being. When we choose materials that can be recycled into new construction projects, we create a cycle where resources are not just consumed but also preserved. This makes it possible to build the homes and workplaces of the future with respect for the people who will live in and around them.

Ultimately, it’s about building for people. Creating safe environments where families can take root, where children can grow up, and where communities can thrive for many generations to come.

The aesthetic aspect

Sustainable construction is also about aesthetics and design. While it might be easy to think otherwise, aesthetics in construction is not just about what we see on the surface, but also about the stories hidden in the materials we use. Bricks with a long lifespan, which can be recycled for new projects, add a unique beauty that stems from their history, patina, and ability to become an integrated part of a building that only grows more beautiful with time.

Bricks with history

Bricks, especially those that have undergone a long lifespan and are then recycled, carry a special visual expression. The small variations in colour and texture, which arise from their previous use, create a depth and character that modern materials often cannot match. Traces of lime, paint, or past lives make each brick unique, adding an authentic and timeless element to the building.

The aesthetic potential of bricks with a long lifespan also extends to architectural possibilities. The rustic and natural colour variations allow designers to create facades with depth, life, and variation, which in itself tells a story of responsibility and quality. At the same time, bricks’ ability to maintain their beauty and functionality for many years ensures that the building’s visual expression remains relevant and beautiful far into the future. In this way, aesthetic responsibility is just as important to consider as the environmental, social, and economic aspects.

OurApproach

The construction industry faces significant challenges greatly impacting the environment. However, we believe the industry has the potential to become much more responsible.

Low GWPBricks

Less is more is a well-known saying. But we believe that more can be even better – more is more. Explore all our ranges/series of recycled bricks with low GWP.

DGNB & certifications

DGNB has become an important and holistic benchmark for responsible construction – and here, our brick products play a significant and vital role.

Certifiedprojects

We take pride in all our projects. However, there are some we are extra proud of. Discover and learn more about our certified and responsible projects.