Future Living
Bricks carry stories from our home and the spaces, we live in. Bricks are not just being bricks. Bricks are the stories about our everyday lives. In a collab with trend spotter and researcher Anja Bisgaard Gaede from SPOTT, we have created the design concept, Brick Collections which brings this novel idea to life.Brick Collections – A new universe of bricks
Bricks carry stories from our home and the spaces, we live in. Bricks are not just being bricks. Bricks are the stories about our everyday lives. In a collab with trend spotter and researcher Anja Bisgaard Gaede from SPOTT, we have created the design concept, Brick Collections which brings this novel idea to life.
The new brick concept is a creative space where we are dedicated to exploring and looking for upcoming market trends and lifestyle aspirations which fuel our creation of new brick collections. The concept is based on the idea of future living and inspires us to see new ways of living in and with bricks, and it reveals which brick trends, we need to keep a close eye on.
“The idea behind this new universe of bricks is a new way of working with inspirational market trends within the concept of a brick, but it also aims to communicate the bricks differently and bring them into world of the modern lifestyle consumer.”- Anja Bisgaard Gaede
The new universe of bricks reflects a new approach to product development where we zoom in on new inspirational trends, lifestyle and consumers’ aspirations.
“The new collections are different. It’s basically a new framework for creating products where we shift perspective away from ourselves to look elsewhere in the market for new upcoming trends within lifestyle and fashion. The trendspotting aspect of it gives rise to new colors and surfaces within the format of a brick.”- Anja Bisgaard Gaede
Bricks are design objects
Bricks are never just bricks. Bricks are more than raw building materials. From the perspective of a trend researcher, Anja Bisgaard Gaede conceptualizes the brick as a design object giving our home a unique visual identity and function.
“Bricks are really inspiring in many ways but also challenging materials to work with. There are almost infinite opportunities when it comes to working with colors and surfaces and new ways of combining those. You can create a unique visual trademark, when you bring the elements together. But of course, you must consider that bricks are technically difficult to master, because there is a long stage of development behind each brick."- Anja Bisgaard Gaede.
New brick trends and sources of inspiration
We are releasing two new brick collections with a unique storytelling for each of them. The Habitat Collection is inspired by our belonging in nature and by the natural connection, we feel with it although we seem strangely disconnected from it in our everyday city lives.
The new brick collection is created to reconnect and enchant us once more with nature. In this sense, it reminds us about where we belong. Nature is our true home. It is our true habitat.
“The nature-themed trends are trending right now. The colors and textures of nature are really inspiring, especially the green ones which are the foundation of the new Habitat Collection."- Anja Bisgaard Gaede.
In addition to the Habitat Collection, we have created a colorful collection which aspires for something else than pale brick landscapes and the light and minimalistic Scandinavian lifestyle. The new brick collection, Revived, is inspired by rustic and rosy terracotta colors which bring associations to 90s retro culture. The soft red color makes you feel kindly nostalgic.
Both Habitat and Revived belong within our new universe of bricks. Read more about Revived here and the Habitat collection here.
